![]() This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog. The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online. ![]() There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. ![]() The social media revolution has irreversibly changed the way we live our lives and conduct our business. ![]()
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